If you have a blog, and I think every Realtor should, there are many free ways to get your blog noticed. One of those ways is something you do everyday. You may not even consider it as a way of advertising, but think about how many emails you send out each day. Put a link to your blog in you email signature.
The chances are that you send out many emails each and every day. Each time you send out an email, you can advertise your blog by placing your blog address right in your email signature.
It is always a great idea to write something a little catchy like - See my latest listings, or get my current list of foreclosures. I'm a big advocate of having a blog for every niche you market to. Let me give you an example. You could have a FSBO blog, a blog for Past / Present Clients or a blog that targets First Time Homebuyers. Each blog will have its own URL address. You could advertise all of your blogs in one signature file - in every email you send out.
Let's say that you have written a book. You could use a catchy phrase like - Read my latest chapter on "How to Make Your Home Sell Fast." The thing to remember about placing an advertisement in your signature file is to keep it simple and make it eye catching. You want people to be interested. You want them to be interested enough to click on your link. You don't want to scare them off by saying something like - We'll call you 100 times, so you're always informed. Just like it is with any kind of advertising, you want to create just enough interest to pull them into your website or blog. You want them to look closer at what it is you are advertising.
Remember, to ask yourself what your blog is about. Because, if it's a niche like FSBO's, what's going to interest them and make them want to visit. It's not going to be information on "How to Buy Your First Home." It should be something like - "100 Home Selling Tips." That is what you should include in your signature files, and that's what will drive traffic to your blog.
You can get more blogging tips like these by subscribing to my latest ezine "RE-Blogger" - just head on over to my site.
Jim Eggers is an Author and Real Estate Marketing Expert. He provides Real Estate Agents with all the tools necessary to be successful in marketing their Realtor Business. You can get more information and his "Realtor Marketing Strategies" by going to http://www.AskJimEggers.com or you may contact Jim directly at 239-878-7873 and by email at jim@AskJimEggers.com
Ezines For Your Success: Realtor Weekly - A Netletter for the Serious Realtor, I Write 4 U - Blog, Newsletter and Website Content, RE-Blogger - Because Every Realtor Needs A Blog
Jim's Blog - http://askjimeggers.typepad.com
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