Business Blog Strategy For Resellers

A well maintained, regularly posting business blog is a great way to keep customers informed, and to attract prospective buyers to your website. Business blogging can bring you quality traffic while lowering customer service costs.

Want to write about what you do? Would you like quality traffic from the products you represent without trademark issues? Here's a business blog traffic strategy that will make your channel managers smile.

- Product announcements rewritten to describe the benefit customers have to gain using it.
- Mention specific lines you represent by name in case studies.
- Do product comparisons or reviews on specific products you represent.
- Advocate certain solutions for specific applications.
- Arrange video or live demonstrations of your products.
- Provide tools that help buyers make the right decision.
- Highlight trends in your customers industry.
- Provide objective reviews, or comment about reviews written by others.
- Identify accessories that solve specific problems your customers face.
- Serve your customers with how-to information that helps them get more from your services.
- Make your customers stars by highlighting their successes.
- Feature the charities and organizations your company supports.
- Advocate your buyers interests with tools and resources.
- Thank and reward loyal customers for their business.

Because your customers often search by brand name, here is your opportunity to be in front of them with the products you legitimately offer. Just be sure you comply with any reseller or use to trademark agreements.

If you provide objective reviews, be sure to clearly disclose you sell that product. Business blogging is about educating, informing, and cultivating customer relationships (as much as it is about marketing.) That means transparency is key.

Notice, I didn't say your business blog is about you. Everything you write must, if you want leads and sales, talk about your buyers interests more than anything. You write your business blog for customers, prospects, and those interested in solving problems they face.

With this business blogging strategy you can provide visitors with fresh content, demonstrate your expertise, and build loyalty to drive sales. It may start with the materials you already have for the products you already represent.

2009 B2B Website Profits, All rights reserved.

Justin Hitt helps you unlock the potential of your business web site with profit building strategies you can use to get more traffic and generate more leads. Discover easy to use Internet marketing strategies for your commercial website at B2bWebsiteProfits.

As the editor of Inside Strategic Relations, B2B Website Profits, and Cash Management Secrets, Justin Hitt understand key issues faced by growing industrial and technology service firms. To contact him, call 1 (757) 282-7779 or visit http://JustinHitt.com/

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