Event Photography

I have been providing photography for corporate and special events for over 20 years. Our company is based in Palm Springs. There are quite a number of large resorts including the Marriott Desert Springs, Westin Mission Hills, La Quinta Resort, Renaissance Esmeralda Resort. Many companies hold their sales and incentive meetings at these resorts and frequently need photography. But what kind of photography?

It's very important for me as a photographer to ask the planner what they want to use the photography for. Are they going to use the photographs for a company newsletter? If so then I need to let the photographs be descriptive. They need to show what happened at the event, who was there, what they learned. Hopefully each photograph will tell the story of what the company did at their meeting and what their objective was.

What if the photographs are intended as gifts? Often, especially at incentive trips, the photographs are part of a thank-you gift to the attendees. In that case the photographer needs to capture images of the guests having a great time, enjoying the trip. Photographs that they might want to have in their home or in a scrap book. A favorite type of event to photograph is a multiple day incentive trip for a group of less than 200 people. The photographer can get to know the people and they get to know the photographer. Then it really shows in the photographs. People are more animated in the photograph. If they feel that their photographer is a friend, they they look at the camera in a different way. It shows in their face in the photograph. And the photographer has fun too!

We recently updated our website. As we were looking for photographs to put on the website it was clear when the people were having fun and knew the photographer, versus when the people didn't even though they were having fun. But the over riding objective when we photograph a corporate event is to make sure that we deliver what the planner wants with their photography.

Palm Springs photographer Rand Larson specializes in photography for Corporate and Special Events.

http://www.morningstarproductions.com

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